Spring Cleaning Your Social Media

Two social media posts recently hit my feed. One raised my stress level and the other organized me into a calm.

The first was an email on how to start a LinkedIn newsletter. Ilise Benum is one of my favorite marketing consultants and I always gain from her advice. But, sigh, this time adding another marketing chore felt overwhelming.

The second was how to organize my home in a month in less than an hour a day. My dear cousin, successful realtor JerriLynn Osmar, shared this just in time to ease my mind.

I’m thinking the psychological lift we get from spring cleaning our homes also applies to social media marketing. The key to both is organization.

3 Steps for Organizing Your Social Media Marketing

Know where your target market hangs out. A LinkedIn newsletter is an excellent idea IF your target audience uses LinkedIn. Based on my ongoing observations, I know Adunate’s audience uses Facebook and Instagram much more than they do LinkedIn. Therefore, my focus will be Facebook and Instagram. Do you know where your target audience hangs out?
Cross-post your content. Cross-posting, or sharing the same content across multiple social media platforms, greatly simplifies your content curating life. Manually pick and choose which platforms are best for specific posts or use cross-posting apps for automatically posting to all your platforms at once. The key to cross-posting is judiciousness.
Create a content calendar. Nothing organizes the brain more than a calendar. Planning your posts can be as simple as writing on a desk calendar, using a free template, or subscribing to one of many online apps. The key is to plan ahead and document your ideas.

What I’m Working On This Month

Spring means annual reports and newsletters. Such pieces serve to educate, entertain and/or persuade, and all must be done in a visually pleasing manner.

What I’m Tuned In To This Month

Chocolate for Easter: Who doesn’t love a tender, flaky scone with chocolate! And balsamic vinegar? Who would’ve guessed.
10 Ways to Make Struggling Downtowns Thrive: The article wisely focuses on youth. They are a community’s future, after all.
All About Pineapple: The Good, the bad. Raise your hand if you adorn your ham with pineapple!
Should You Be Working From Home? Take this test and find out.
Thinking about church on Easter? Hope Lake Country offers something for everyone—In-Service or Online.