By August, my garden is a mess. You’ll find pigweed amongst the leeks and purslane in the tomatoes. I used to feel embarrassed by this—apologetic even —until a CSA farmer mentioned an interesting observation. Behind every perfect garden, she said, is a large roster of volunteers or many gallons of Roundup. In other words, a perfect garden isn’t real.
How often do we demand perfection in our business? We can’t take that first daring leap because we don’t have our startup ducks all in a row? We can’t put up a website because we don’t have our content just right? We can’t do social media marketing because our pictures aren’t Pinterest Perfect?
Perfection Holds Us Back
Since football is upon us, here are words of wisdom from Vince Lombardi. “There’s no such thing as perfection,” said this highly disciplined man, “but in striving for perfection, we can achieve excellence.”
Yeah, that’s pretty good.
But perhaps Harriet Braiker said it even better: “Striving for excellence motivates you; striving for perfection is demoralizing.”
(Seriously, I needed to make excuses for my garden?)
When it comes to your marketing your business, perfection is not required. Have the confidence to be your natural you. Get out there and go for the gusto!
What I’m Working On This Month
I’m super proud to serve on the board of directors for the Women, Food & Ag Network. We’ve started our membership appeal and will be sending out these postcards. Do join us!
What I’m Tuned In To This Month
- Why Perfectionism Isn’t Nature’s Way: Nature has many lessons to teach us about life, leadership and creating environements.
- Elderberries Don’t Boost Your Immune System, and Other Coronavirus Myths Debunked: Sadly, a year later, this is worth revisiting. “Preprint or peer-reviewed journal?” and other ways to determine legitimacy of claims.
- Big Difference for Small Business Owners: Ten insights into a rock-solid belief in yourself.
- Brené Brown Summer Sister Series on The Gifts of Imperfection: Wrapping up my summer listening, a 6-episode series with lots of sisterly love.