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Productive Marketing Requires a Productive Office

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Maybe it’s because home decor is on sale this time of year. Or maybe it’s because I recently relocated my office. Whatever the reason, I’ve lately been obsessing over home offices. Yes, I know this is a marketing newsletter, but to do good marketing, one definitely needs a good office. 

Functional, Not Fancy

There’s a plethora of information online for creating a functional home office. While each business requires workspace specific to its industry, here are five essentials for every office:

  1. Dedicated and personalized workspace
  2. Desk and ample work surface
  3. Ergonomic chair
  4. Reliable high speed internet
  5. Good lighting (preferably natural)

Want to see how I supercharged my new home office? It’s nothing fancy. Nonetheless, I’ve put together a space that works for me and keeps me motivated. Take a look. 

LET’s WORK TOGETHER

What I’m Working On This Month

January’s winter pace is usually slower, giving me time for Adunate updates. Not this year. I’ve taken on two new clients; one has me learning zoning laws, the other COVID safety. Stay tuned!

What I’m Tuned In To This Month

  1. What’s in your trunk could save your life: one columnist’s thoughts after Virginia’s highway shutdown on January 3.
  2. Growing your business and working from home, a conversation with Erin Ogden of Ogden, Glazer and Schaefer. 
  3. The Seed Keeper, a novel by Diane Wilson. A Dakota family’s struggle for preservation, meaningful because it takes place in my Minnesota college town. 
  4. What I Learned From a Lynching Survivor About Anger: An excellent speaker, one from whom we can all learn.
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Working Through the Madness

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In just two short weeks March Madness went from being a tournament to a pandemic. It also permeated our internet with how-to wisdom, everything from the proper way to cough to productively working from home. 

The fact is, being self-employed for 15 years, I already was a sponge for the subject of working from home. And while it’s all sound advice, I’ve come to realize when it comes to our business we each must do what we’re each wired to do. 

Here are some non-applicable tips:

Tip #1: Set consistent work hours
This morning I started work at 5:30 and later spent a FaceTime breakfast with my 2-year-old granddaughter. Tomorrow I may forego work until noon and spend some morning time in the sun. Obviously, I’m a highly unscheduled person. For me, freedom from routine is a necessity.

Tip #2: Keep your work and personal lives separate
Let’s be honest, this is as unrealistic as the separation of church and state (see this more applicable tip #4). Who isn’t going to take a break and throw in a load of laundry? And anyone who bakes bread knows it’s a wonderful way to work through a creative block. 

My Point: Know Thyself

Yes, it’s good to be open to ideas. But it’s also important to know yourself and how you operate. Whether you’re outdoors with your hands in the soil or you’re indoors with your eyes at a computer, each of us must run our business in a way that works for us. 

What I’m Working On This Month

Meet The Real Estate Duo—fun-loving, highly skilled Realtors serving the Lake Country community. We’ll debut their new website soon. Stay tuned! 

What I’m Tuned In To This Month

  1. Love in the Time of Coronavirus, by Regina Brett. Love could make this our finest hour.
  2. Chicken and Dumplings. Chaos behooves comfort food and no one does it better than Smitten Kitchen
  3. InstaCart: Kudos to innovative business ideas. This one’s a lifesaver, especially for the elderly during stay-at-home guidelines.
  4. Help for Small Business: The more local you go for assistance, the faster and more personal it is. This site has A-Z information.

Stay safe everyone. May God protect you and keep you well.