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Collaborate With Your Competitors? You Bet!

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My husband and I just returned from our annual Octoberfest Brewery Tour. This year we took our sipping and scenery to Charleston, SC, and it was glorious! 

Businesses Working Together

In one of Charleston’s lesser known but rising neighborhoods is the Charleston Brewery District. It’s a community of ten breweries “sharing their love of beer with the Lowcountry,” as they like to boast. It’s also an example of savvy entrepreneurs working together to create a tourist hotspot, benefitting both their businesses and their community.

Used with permission from the Charleston Brewery District

Creative Collaboration

Tarah Gee, president of the Charleston Brewery District, says there are many advantages to working together. Two innovative ideas rocking it for both the breweries and the community: 

  • Free Shuttle
    The ten breweries have chipped in to provide a free shuttle every Saturday. Beer enthusiasts ride from brewery to brewery, sampling and enjoying.
     
  • Keep Charleston Beautiful
    Once a month, the breweries take turns hosting a neighborhood clean-up. The breweries provide the bags and volunteers provide the umph. Afterward, everyone gathers for a beer. 

What about you? How can you and your competitors work together? 

LET’s WORK TOGETHER

What I’m Working On This Month

Join me November 4 as I present an inspiring workshop for the Women Food & Ag Network. Here’s the scoop!

What I’m Tuned In To This Month

  1. It takes a team, even in the craft beer industry.
  2. October was National Women’s Small Business Month: Two women forge their way and help others to do the same.
  3. What makes Wisconsin special: One brewery’s pandemic business model.
  4. Are predicted shortages stressing your gift plans? Give an Ice Age Trail poster.

Celebrating Fat Tuesday with Sense of Place

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You know how you walk into a local bakery and the aroma of fresh baking fills your soul to its deepest depths? That was my husband and me this last weekend as we followed the Wisconsin Foodie trail in Sheboygan. Stepping into the first bakery was an aaah-romatic indulgence of Paczki. Coming upon the second was a heavenly whiff of hard rolls before we even walked through the door. Oh, how I swoon.

Good Smells, Good Marketing

They say good smells are good marketing. In truth, tapping into all the human senses is good marketing and our weekend getaway was a perfect example. Think cozy lights welcoming us as we arrived at our B&B. Or a friendly hubbub at the local foods cafe. All of these absorbed together created a memorable image of Sheboygan, an image which, jargonly speaking, can be referred to as “sense of place.”

Defining Sense of Place

Sense of place is the impression we get from a place. It’s the look, the feel, the sounds—it’s the complete physical and emotional lens through which we experience a place. 

When it comes to your business, sense of place is equally important. It’s an element of your brand. Whether it’s your venue, your website, your logo…they all evoke a sense of place.

NEED HELP WITH YOUR SENSE OF PLACE?

What I’m Working on This Month

I was proud to participate in an upcoming toolkit called “Amplify Our Voices: Connecting Organic Women Farmers with the Media.” It’s put together by Renewing The Countryside and coming out soon. Join their newsletter! 

What I’m Tuned Into This Month

  1. Paczki Day! Everyone is Polish on Paczki Day, so Happy Fat Tuesday to all!
     
  2. Gastrophysics, Charles Spence. A little science-heavy for my right brain, but interesting nonetheless. Eating is multi-sensory, meaning there’s truth to Good Smells, Good Marketing. 
     
  3. “At Berea College, Students Craft a Bright Future, Tuition-Free,” Are you a maker deciding on colleges? Interesting article from an equally interesting magazine.
     
  4. The Corner Table Podcast: Food Photography, A beef farmer recently lamented that the food photographer he hired altered his meat presentations, leaving them inedible. Yep, sorry, but I bet they looked tasty good in the photos. I’m suggesting he listen to this podcast.