April’s a favorite month for environmentalists. Last Saturday we celebrated Earth Day and today we’re celebrating Arbor Day. Say yes to planting a tree!
A recent survey showed 66% of American consumers are willing to pay more for sustainable products and services. That percentage increases to 80% when narrowed down to young adults, ages 18-34. How does this affect your small business? If you’re looking to target a majority of Americans, it behooves you to ramp up your sustainability.
Simple Ways to Go Green Without Breaking Your Small Business Bank
Defining yourself as a sustainable business sets you apart and is a socially responsible thing to do. But it also can be expensive for small businesses. Here are simple and affordable ways you can be green today and every day. Don’t forget to talk about what you’re doing, because your customers want to know!
Use eco-friendly materials and supplies
- Recycled paper, ink cartridges, labeling and packaging
- LED lighting
- Quality office furniture that lasts
- Repurposed used items
- Real kitchenware instead of disposable
- Tap water instead of bottled
Travel responsibly
- Work from home, or hybrid, when possible
- Hold phone or online meetings, when possible
- Combine travel with multiple purposes
Save on Energy
- Turn off unnecessary lights
- Lower your heat, raise your air-conditioning by a few degrees
- Shut down electronic devices at night
- Recycle your rubbish
Join green or sustainable business councils
- Google “sustainable business council” and you’ll find a plethora of suggestions. Start small by joining one in your area or your industry.
- Become active in local politics or environmental issues
- Contact your officials in support of sustainable issues
What I’m Working On This Month
Health education is vital, both for individual families and for a community. Bold, attention-getting design is also important because people must be drawn to opening an educational piece in order to receive the valuable information inside.
Adunate designed this spring newsletter for the Hispanic Health Resource Center in Waukesha, WI.
What I’m Tuned In To This Month
- HOW TO WRITE A MORE EQUITABLE JOB POST: Your ad says a lot about your business and the people you wish to hire.
- NEW DRIFTLESS AREA TRAIL: You can never have too many trails. Here’s one developing in beautiful southern Minnesota,
- KITCHENS: When gathering at your home, odds are good people are going to wind up together in the kitchen. I love this story.
- FREE TREES FOR ARBOR DAY: 10 ways to get free trees from the government in 2023
Let’s Work Together
Think Adunate might be a good fit for your next project? Give me a holler and we’ll discuss ideas.
Spring Has Sprung
Time to get out on the trails!
