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positivity

How to Handle the War on Christmas

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Just when you think we’re done battling the alleged ‘War on Christmas,’ someone revives it once again. The meme below recently appeared in my social feed and given it immediately amassed more than 400 comments means the argument is far from over.

When it comes to marketing your business, such talking points take joy out of the season. As one commenter said, “It’s my least favorite time of year to do social media for our business. I’m always waiting for at least one person to get mad.”

How do you handle respecting others while staying true to your brand? The answer is holiday spirit. No matter what holiday you celebrate, ’tis the season to show love, be compassionate, and promote peace.

How to Market with Holiday Spirit

  • Know your market. Avoid making assumptions of someone’s traditions or beliefs.
  • Stay out of echo chambers. The world is filled with amazing people, even if they are different than you. Appreciate diversity.
  • Be respectful. The best way to bring light to your business and belief is to be kind. Be more than kind…think of your customers before yourself.
  • Let your customers have a voice. Choose to not take offense. Instead, graciously accept season’s greetings in the spirit they are given.

What I’m Working On This Month: Not Much!

My husband recently had shoulder replacement surgery. He’s an easy patient; nonetheless, I stepped away from the computer to spend more time with him. My projects this month have been delightfully tactile—such is a benefit of being self-employed. Want to get started on your own road to flexibility? I can help!

What I’m Tuned In To This Month

Let’s Work Together

Think Adunate might be a good fit for your next project? Give me a holler and we’ll discuss ideas.

CONTACT ME

Perfect Gifts for Your Outdoor Adventurers

Winter is a beautiful time to be on the trails!

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Autumn (and Play-Doh) Teaches Us to Look at Things in a New Way

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Happy fall, y’all, For many of us, it’s our favorite season.

Oddly enough, autumn is an example of open-mindedness. In August, we bemoan the loss of fun and sun. Yet, if we wait it out just a few weeks that NEXT season— autumn—delightfully changes our world. The same can be said about our ever-shifting business world. Maybe even our products.

Play-Doh Wasn’t Invented for Kids  

In the 1930s Kutol Products produced a putty to clean furnace soot off wallpaper. But by the 1950s, natural gas replaced coal as the main heating source and demand for the putty came to an end. No problem. Kutol Products saw an opportunity to reimagine the product as a kid’s toy—Play-Doh!

Dying and rotting leaves create the musky autumn scents we love. Product failures motivate new ideas—innovative ideas that sometimes change the world.

What’s the NEXT season for your small business? Or your product? Maybe it’s the time for creative thinking and new ideas.

What I’m Working On This Month

Autumn is our seasonal celebration of sipping and scenery. My husband and I call it our Octoberfest Brewery Tour and every year I do a poster to commemorate the event. This year we’re heading to Iceland. Yes, Iceland! They have beer, but only since 1989—seriously.

What I’m Tuned In To This Month

  • Mammoth Hike Challenge starts October 1! It’s the Ice Age Trail Alliance’s annual celebration of October in Wisconsin—43 miles and three trail communities. Need to track your segments? See below!
  • I made these S’Mores bars for an autumn gathering and, yes, they were the best.
  • We all have opinions about the UAW strike. “The Four Winds,” by Kristin Hannah, opened my eyes to life before unions.
  • Are you a gardener? Here’s an interesting article on seed saving.

Let’s Work Together

Think Adunate might be a good fit for your next project? Give me a holler and we’ll discuss ideas.

CONTACT ME

New and Updated!

It looks sorta the same, but it’s not. It’s better! Hot off the press, Adunate’s new map will keep you trekking on the Ice Age Trail’s up-to-date route. Complete with added segments and trail communities, it’s a great way to showcase your hiking adventures!

Check it out here!

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Ending the Year with a Bomb (Cyclone)

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Dreaming of a White Christmas? We got it (and more). The good news is, following those frigid temps, gusty winds, and drifts of snow, came the sun. And a glorious sunshine it’s been!

Hang In There!

In many ways small businesses are dealing with their own end-of-year storm. COVID, worker shortages, supply chain disruptions, high inflation are all challenges entrepreneurs face. But the good news is, people are sticking together and helping one another.  

I’m thankful for another year working with an inspiring network of people. Many are clients. Others are cohorts. They have helped me in a multitude of ways and I’ve been honored to be there for them. We’re hanging in there.

And here’s the most optimistic news of all: Small businesses everywhere are finding success. The sun shines after a storm. Hang in there! 

LET’s WORK TOGETHER
Commerce Street Brewery Hotel, Mineral Point, WI

What I’m Working On This Week: Nothing!

They say the week between Christmas and New Year’s is when you don’t know what day it is, who you are, and what you’re supposed to be doing. Yep, that’s us. And, for the good word, Commerce Street Brewery Hotel is a delightful mid-week getaway!

What I’m Tuned In To This Month

  1. Maine’s tree tippers: A generational tradition of trimming trees and making wreaths.
  2. What is cozy, really? With January in the coming, this is something you may want to know.
  3. Covid came quickly but the vaccine did not. How scientists developed the mRNA Technology inside Covid vaccines. Not as rushed as some of us thought.
  4. Infinite Ellipses of Ritual and Flavor, a tasty read on beans. Plus a recipe.

However you celebrate the holidays, God’s blessings be with you.
Merry Christmas and Happy New Year!

Unity for the Holidays

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Do you choose a word for the year? Many do. Some choose a word that sums up the current year, others choose one for the coming year.

My word for 2021 was unity. I realize this seems a bit absurd, given the major events that transpired. But if we take it down to a personal level there is joyous unity to be found in each of our lives.

Whatever holidays you celebrate at this time of year, may you have peace, love and unity. God’s blessings!

Ways Unity Blessed Adunate in 2021

  1. I’m wrapping up my first year as a board member for Women Food & Ag Network. I’ve learned so much and am proud to be part of a wonderful group of women coming together. 
  2. Adunate did four logo projects this year! Logos are truly a collaboration of creativity between my clients and I, and they are to be congratulated when we showcase the final product. Here’s an example.
  3. My siblings and I will soon complete 12 months of weekly emails. Even though we share differing views, we’ve remained respectful, avoided arguments and enjoyed the conversation.
  4. I’m spending lots of time in the USPS these days and its staff has renewed my faith. They’ve been a helpful team in my new business venture. Their delivery has been timely. They’ve become friendly!
LET’s WORK TOGETHER

What I’m Working On This Month

We’re not done yet, but here’s a first draft of the logo I’m working on with Women Caring For The Land for its ambassador program. 

What I’m Tuned In To This Month

  1. NFT has been added to dictionaries. I didn’t even know what it was, did you? Think cryptocurrency for art. Maybe?
  2. Helping children find awe: Slowing down, unstructured time—important things for kids.
  3. Yummmm! Homemade eggnog!
  4. Christmas in Lake Country, join us online or in our beautiful, new church building! A wonderful celebration of our Savior’s birth!