• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Field Fresh Marketing

Field Fresh Marketing

Marketing News You Can Use

  • HOME
  • ABOUT
  • SERVICES
    • COPY & FEATURE WRITING
    • BRANDING & DESIGN
    • ONLINE MARKETING
  • FIELD SKETCHES
    • FIELD FRESH MARKETING
    • BLOG
    • MEDIA & SPEAKING
  • SHOP
  • CONTACT
  • Show Search
Hide Search

photography

Organize Your Media Library For Successful Marketing

Adunate · September 16, 2020 ·

In my last newsletter, we talked about creating a media library filled with great photos for marketing your business. This newsletter, we’re talking organization—as in organizing that media library. 

If you’re like me, you’re taking smartphone pictures and videos all the time. I’m snap-happy for all things artistic, seasonal, business, people, branding, storytelling, scenic…uh, just about everything. One never knows when a shot will come in handy for a blog post, press release, or social media announcement, right?

As you can imagine, I’ve got a wide assortment of media. The real trick is FINDING that picture or video when I need it. 

Sound familiar?

Developing an organized system for your media library is important not only for your business but also your precious memories. Here are quick suggestions for keeping things findable and ready to go.

  1. Delete duplicates and unnecessary photos
    There’s no need for multiple shots of the same thing. Delete duplicates to save valuable disk space and time.
     
  2. Download photos
    Stick to a regular schedule of downloading photos and videos from your smartphone to your computer.
     
  3. Use photo management software/storage software
    There are many reputable photo management apps. I use Bridge, which is part of my Adobe subscription. There are others equally recommended, both for free or purchase. Find one that fits your needs and use it regularly. 
     
  4. Establish a consistent practice of labeling files
    • Rename your photo or video files with descriptive names. File them under folders named with equally descriptive names—perhaps a date or subject. 
    • If your software allows, tag photos with further descriptive keywords
    • Descriptive, descriptive, descriptive—get it?
    • Develop a system for yourself and be consistent. 
  5. Backup your files
    Regularly backup your computer to a reliable storage source, whether online or external hard drive. 

Interested in Learning More?

Registration has started for 2020 WFAN Annual Conference. We’ll cover this topic and more so be sure to check it out!

What I’m Working On This Month

When it comes to promoting my clients, I love getting out and shouting the good word. It’s easy because I design for clients whose passions I share and products I love!

This month I’m traveling the beautiful countryside (tough job, but someone’s gotta do it) and delivering our very cool, zine-style Fermentation Fest guide. It’s brimming with inspiring stories, poetry, and art. Find the guides in venues throughout northern Illinois, Wisconsin and eastern Minnesota, like here in Bluff Country Co-op in Winona, Minnesota.

What I’m Tuned In To This Month

  1. Zoom Etiquette:  A year ago we didn’t know Zoom, now we have rules. The comments following are also good.
  2. Kelsey Ducheneaux on Strength Through Connection: “We can’t afford to regress. We have to find ways to bridge gaps and move forward.”
  3. Food Rules, by Michael Pollan. COVID disproportionately affects those already suffering from diet-related diseases. I’m revisiting this quick and easy read. My two favorites: “Don’t eat anything your great-grandmother wouldn’t recognize as food.” and “Spend as much time enjoying the meal as it took to prepare it.”
  4. Hindsight in 2020: Quit giving blame, starting taking responsibility. 1) Know your mission, 2) Know your gifting, 3) See your opportunity.

Create a Media Library For Successful Marketing

Adunate · August 18, 2020 ·

Being the visual creatures we are, photography is one of the most attention-getting and storytelling means of marketing your small business. This is true whether you’re posting on Facebook or printing a hardcopy brochure (still very effective, by the way). 

Fortunately for us, smart phones make it easy to put together a media library filled with quality photos. The tricky part is ensuring that “perfect shot” is usable and, haha, findable when you need it.

In this post I’m covering usability. Stay tuned for my next post on findability. 

Photography Determines Project Success

From my experience as a graphic and web designer, here are three tips for success in your marketing project. They will also save you time and money.

Your photos should:

  1. Be Consistent With Your Brand
    Your photography should always match your business values. It should resonate with your target market. Earlier this year I updated a website for The Real Estate Duo. Check out the photo they gave me to use on their Meet the Duo page. It shows perfectly the fun, sassy, and totally capable Realtors that they are. 
     
  2. Elevate Your Narrative
    Storytelling and marketing go hand-in-hand. What stories do your photos tell? When Wisconsin’s Soil Sisters were featured in Modern Farmer Magazine, the photography conveyed the unique relationship these women have with one another. It also enabled readers to feel part of their farms and family. Do you have storytelling photos ready when it’s your turn to shine?
     
  3. Be High-Res
    When it comes to saving you time and money, I can’t stress enough the importance of high-resolution photography. This is especially true when it comes to hardcopy promotional pieces, where professional printing requires 300 dpi or higher (note: photos copied from the internet will notwork). Remember, you can always downsize the dimensions or resolution of an image after it’s taken, but you can never increase it. Shoot your photos in the highest resolution available—in fact, change your camera settings right now! Also, be sure to email photos to your designer in their fullest size. Do not diminish the file for the sake of easier emailing. 

Stay tuned next month for helpful tips in organizing those photos!

What I’m Working On This Month

August is Fermentation Fest month—for the guide, that is. The Fermentation Fest team and I have been researching, gathering, laying out, rearranging, editing, rearranging, adding, and rearranging again. All this behind-the-scenes is culminating an extraordinary gem; a literary/art zine, both beautiful and intelligent. Watch for it in mid-August throughout Wisconsin, Chicago, and the Twin Cities.

What I’m Tuned Into This Month

  1. Turning Personal Pain into Power, Regina Brett interviews Mary Watson on resilience. Good choices determine our life.
  2. The Corner Table, Forage for Your Supper, Wow, talk about creative entrepreneuring! Fermented hot sauce, wild food walks, wild food dinners, and CSA wild greens. 
  3. Bruschetta with Pesto: Fresh tomatoes and basil, hmmmm. My favorite of the gardening season. 
  4. This is Your Brain on Nature: Even more relevant during this summer of Covid.

Footer

CONNECT

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

MY GUIDE

Let the morning bring me word of your unfailing love, for I have put my trust in you. Show me the way I should go, for to you I entrust my life (Psalm 143:8).

GOOD FIT FOR YOUR PROJECT?

LET’S TALK!

Copyright © 2023 · Adunate Word & Design LLC · 920-261-5519 · Watertown, Wisconsin · Privacy Policy

  • HOME
  • ABOUT
  • SERVICES
  • FIELD SKETCHES
  • SHOP
  • CONTACT