Did you know there’s a method to the madness of a tasty muffin? You betcha. The muffin mixing method combines dry ingredients in one bowl, wet ingredients in another, and then folds the two together for a light and fluffy treat. Easy peasy!
Interestingly, the muffin method can be paralleled to affinity marketing. They both bring together multiple ingredients (businesses) and form a partnership of mutual benefit. Simply put, you grease my pan and I’ll grease yours.
If you’re like me, you wonder how your small business can practice affinity marketing. Voilà! Circle M Market Farm BnB recently popped in to my social media feed and it’s a perfect example of businesses working together. Notice how owner Kriss Marion not only uses products from her neighboring farmers, she also promotes them. She’s a smart cookie, because their success contributes to her success. And—perhaps most importantly— encouraging others is a simple and caring thing to do.
What I’m Working On This Month
Looking for an outdoor festival for celebrating October? Mark your calendar for Fermentation Fest in the rolling countryside of Driftless Wisconsin. What seems weeks away, means work and planning now. This month I’ve been hard at it with the creative team of Wormfarm Institute.
What I’m Tuned In To This Month
- EPA Admits 50-Year Negligence: It’s tackling a backlog of pesticide evaluations. Can it catch up?
- Skal Public House Gets New Beer Garden: Local business relations are sometimes onerous but working together can benefit many.
- Sabbath: Author Dan Allender promotes a day of delight for both body and soul. Together with a Hope Lake Country Bible group, this has been a meaningful study.
- The Mammoth Hike Challenge: Hike 43 miles and visit three trail communities. A great autumn activity for the whole family.
Speaking of Hiking…
Wisconsin’s Ice Age Trail Alliance has come out with its 2023 atlas and guidebook, which means I’ll soon come out with my updated map. Added trails, new trail communities— they’re all here and ready for press!