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Spring Cleaning Your Social Media Marketing

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Two social media posts recently hit my feed. One raised my stress level and the other organized me into a calm.

The first was an email on how to start a LinkedIn newsletter. Ilise Benum is one of my favorite marketing consultants and I always gain from her advice. But, sigh, this time adding another marketing chore felt overwhelming.

The second was how to organize my home in a month in less than an hour a day. My dear cousin, successful realtor JerriLynn Osmar, shared this just in time to ease my mind.

I’m thinking the psychological lift we get from spring cleaning our homes also applies to social media marketing. The key to both is organization.

3 Steps for Organizing Your Social Media Marketing

  1. Know where your target market hangs out. A LinkedIn newsletter is an excellent idea IF your target audience uses LinkedIn. Based on my ongoing observations, I know Adunate’s audience uses Facebook and Instagram much more than they do LinkedIn. Therefore, my focus will be Facebook and Instagram. Do you know where your target audience hangs out?
  2. Cross-post your content. Cross-posting, or sharing the same content across multiple social media platforms, greatly simplifies your content curating life. Manually pick and choose which platforms are best for specific posts or use cross-posting apps for automatically posting to all your platforms at once. The key to cross-posting is judiciousness.
  3. Create a content calendar. Nothing organizes the brain more than a calendar. Planning your posts can be as simple as writing on a desk calendar, using a free template, or subscribing to one of many online apps. The key is to plan ahead and document your ideas.

What I’m Working On This Month

Spring means annual reports and newsletters. Such pieces serve to educate, entertain and/or persuade, and all must be done in a visually pleasing manner.

What I’m Tuned In To This Month

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Think Adunate might be a good fit for your next project? Give me a holler and we’ll discuss ideas.

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Spring Has Sprung

Time to get out on the trails!

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Seasons Greetings from Adunate!

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From our home to yours, may your celebrations be blessed!

So, yes, this is my home office, where for the past 15 years Adunate has worked its magic. This year my work space has been both a refuge and, well, an isolation (I’m guessing you can relate). But, hey, no complaints here. As we wrap up 2020, I’m thankful for so many blessings: faith, family, friends and good health. 

Keep On Keeping On

I’m also thankful for another year working with inspiring clients. It’s an understatement to say it was one of complexities and contrasts, thanks to the coronavirus. I watched some clients struggle to keep their doors open. Yet another client started a new business—check out Hymns In My Heart, a specialty card shop.

One of my clients had to cancel its annual conference part way through our project, yet I was privileged to present marketing workshops at two others. The world stopped meeting in person and overnight we mastered all manner of videoconferencing technology. Amazing, isn’t it?

Many of my clients have changed the way they deliver their products. Curbside pickup and online shopping carts are now the norm, which in turn changes the work I do for them. This year, web design kept me much busier than print design. 

Through it all, I cherish our meaningful friendships. I truly work with the best clients! As Curtis Mayfield used to sing, “And there’s still a lot of faith and warmth and trust, when we keep on keeping on.”

And that’s just what we’re doing—keeping on.

What I’m Working On This Month: Vacation!

Every holiday season my husband and I take time off between Christmas and New Year. This year we’re adding a couple days on either side to make it a full two weeks, said with a big cheer! We’re planning a few day trips, hiking (hopefully snowshoeing) and plain ol’ hanging out at home. Glorious!

These off-days are also the time I clean my office and start planning the new year. Stashing the old calendars and putting out the new is always rejuvenating. I think we’re all ready for that, right?

Good riddance, 2020!

What I’m Tuned In To This Month

  1. Christmas in Lake Country: meaningful for the whole family, either in Facebook or YouTube
  2. Ever want to align your planting with the seasons? Me too. I bought this Gardening By The Moon Calendar for 2021.
  3. WFH is a hot topic. I love perusing home offices and creative spaces.
  4. Art Story: The Ecology of Expression and Perspective, celebrate Winter Solstice with the Women, Food & Ag Network.

Wrapping Up 2020

However you celebrate the holidays, my prayer is that God is with you. Merry Christmas and Happy New Year!