Let’s talk fire cider—horseradish, jalapeño peppers, garlic, and all manner of knock-your-socks-off fortification for the cold months ahead. This year my concoction carries additional terroir because I used cider made from our bountiful peach crop. You could say I’ve been planning for winter for the past six months. I’ve been making other plans as well—my 2023 marketing plans. As I research small business and consumer trends, I’ve found interesting ideas that have me thinking outside my box. Maybe you too?
Might these trends fortify your business?
- Cryptocurrency is gaining ground
Crypto cuts through credit card hassles for small business owners. It offers lower fees and instantaneous fund transfers. Hey, even my church accepts crypto donations.
- Short-form video marketing captivating social media
Social media prioritizes video, making it highly visible and sharable—essentially free advertising. Maybe you can do a tutorial for your product? Or a tour of your farm?
- Subscription marketing brings new/repeat customers
With subscriptions we often think of CSA food or Amazon Prime. But any product that involves replenishment, curation or access can be sold via a subscription.
- “Personal” is the buzzword
From iPhones to Misfits Market, personalization has become essential to customers who expect companies to understand their unique needs and expectations.
- Customer Experience (CX) is more important than ever
It’s always the year of the customer, but CX in 2023 could be even more important (some might say demanding, see #4). Here are a few suggestions.
What I’m Working On This Month
I’m studying maps and guides for a new poster project. Watch for it in 2023. In the meantime, check out my current shop for the outdoor adventurers in your life!
What I’m Tuned In To This Month
- Mark Bittman interviews Alice Waters: they’re both champions for good food. Alice takes it further and teaches children of food and democracy.
- It’s Cranberry Season! Ever wonder why fields are flooded for harvesting? Learn a little more about Wisconsin’s state fruit.
- Returning the Gift, by Robin Kimmerer. We can never revisit this too often. Perfect for Thanksgiving.
- The Ski Jumpers, by Peter Geye. A favorite author’s latest novel, all the ingredients of a captivating story.
What I Wish For You
God’s blessings on your Thanksgiving. May your upcoming holidays be meaningful, however you celebrate!